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Water is the theme of the seventh edition of the festival "Short & Eaten"Where each film nevertheless does not fail to reiterate the importance of a healthy and proper diet, through products from organic farming and environmental sustainability. Paolo Pagnoni, tutor and co-coordinator of the course in Territorial Ambassadors of Food and Wine at the Istituto Alberghiero Santa Marta in Pesaro and one of the organizers of the initiative, tells how the first short film festival on organic food in Italy was born and continues.
1) How and when was the idea for the festival born? Who are the founders / promoters?
The festival was born in 2006 thanks to the meeting of the Santa Marta hotel institute in Pesaro, in the person of Professor Paolo Pagnoni, then a collaborator of the school principal, with the Alce Nero cooperative of Gino Girolomoni of Isola del Piano (PU). A national pioneer of organic farming since the 1970s, he gladly agreed to promote, together with the institute, a short film festival on organic food at my proposal. The Municipality of Isola del Piano immediately joined this adventure, thanks to the then availability of the Deputy Mayor Giuseppe Paolini.
2) What is your mission?
Our intention was and is to use cinema in teaching as well, one of the youth passions that both my colleague Silvana Giacchè and I had, who helped me in all the seven editions of C&M to date, in the practical organization of the project.
3) Why did you choose the theme "water" this year?
Water is life, it must necessarily be a common good and heritage of all humanity. Unfortunately today, over a billion people suffer from a structural shortage of drinking water. By 2030, half of the population will live in drought-prone areas. Agriculture absorbs 70% of the world's water consumption. This figure rises to 95% in developing countries, where ¾ of irrigated agricultural land are located.
4) Will there still be room to talk about nutrition?
How can we not talk about nutrition, when the central topic iswater? In addition, intensive agriculture, which we call conventional, is the main culprit in the pollution and exploitation of water worldwide. An exemplary story of the link between these two themes is that of the Girolomoni pasta factory, positioned in a point where above it has only the Cesane park and therefore there is no activity that can pollute the water that is used to make the pasta.
5) What themes have you proposed in recent years? How do you choose them?
The first edition was in fact in 2006 dedicated tobiological agriculture, which was followed by biodiversity, wine, coffee. In fact, since 2011, Pascucci di Montecerignone coffee has also been among the supporters. The choice is always made through the comparison between the organizers and the supporters.
6) How has citizen awareness of organic and healthy food changed?
Fortunately, more and more attention is given to the quality of the food by the citizen, so too the consumption of organically grown foods is growing year after year, conquering ever larger slices of the market.
7) And by sponsors, partners and public administrations?
The participation of schools in this year's edition was excellent, which saw the participation of works from all over Italy, with short films made by students of secondary schools, universities, and even comprehensive schools. The dozens of documentaries from many humanitarian associations operating in the so-called developing countries are of great quality. The jury chaired by Andrea Di Carlo will meet soon and will decide the winners of this seventh edition.